Essen, 26 January 2012 – This year’s presentation by BRUNS Pflanzen at the 30th world leading fair for the green trade, IPM 2012 in Essen, was entirely devoted to the staging the new marketing concept for the noble & STRONG premium product and an entry in the international Colour-your-Life Award IPM 2012. Trade customers and the jury awarded third prize for the concept, which was specifically targeted at increasing sales at the point of sale. It successfully highlighted the communication of specific plant characteristics to customers. The competition was jointly launched by Plant Publicity Holland (PPH) and Messe Essen on the 30th anniversary of IPM ESSEN.
The positive response and optimistic mood on the stand in Hall 11 and the general success of the fair was due to a vivid exchange of information with customers about Bruns’s sustainable and certified container plants, new product ranges and trends, market development and growth impulses, as well as maintaining business contacts.